Technology’s rapid evolution has revolutionized how we conduct business, especially in the eCommerce marketplace. Today, entrepreneurs and small businesses can leverage technology to gain a competitive advantage and expand their reach. One of the most significant benefits of technology is its ability to improve accessibility to the eCommerce marketplace, making it easier for entrepreneurs and small businesses to get started and succeed. Here are some ways technology has improved accessibility to the eCommerce marketplace for entrepreneurs and small businesses. 

Website Builders

One of the primary barriers to entry in the eCommerce marketplace used to be the need for specialized technical skills to build a website. However, numerous website builders today make it easy for anyone to create a professional-looking website without technical skills.

CMS platforms like WordPress and website hosts like Nexcess offer easy-to-use website builder tools to help you create a unique website quickly and easily. These website builders also provide a wide range of templates and themes, making it easy for entrepreneurs and small businesses to create a website that reflects their brand.

Hosting for WordPress

WordPress is one of the world’s most popular content management systems (CMS), with millions of active websites using it. One of the main reasons for its popularity is its flexibility and ease of use.

WordPress allows entrepreneurs and small businesses to create and manage their websites easily. Still, for growing companies looking to take on high traffic volumes, WordPress hosting may be essential for maintaining your digital infrastructure. WordPress hosting by Nexcess offers businesses access to expert WordPress developers who monitor your site performance, automatically upgrade plugins, and secure your site 24/7 from cyber threats.

Hosting for WordPress allows entrepreneurs and small businesses to set up, maintain, and optimize a WordPress website without technical skills.

Social Media Marketing

Social media has become essential for entrepreneurs and small businesses to promote their products and services. Social media platforms like Facebook, Instagram, and Twitter have millions of active users, making them valuable resources for reaching potential customers.

One of the most significant advantages of social media marketing is its affordability. Unlike traditional marketing methods, social media marketing is relatively inexpensive, making it accessible to entrepreneurs and small businesses with limited budgets.

Additionally, social media marketing offers precise targeting capabilities, allowing entrepreneurs and small businesses to reach their ideal customers. This targeted approach helps companies to save money and increase their return on investment.

Mobile Apps

Mobile apps have become essential for entrepreneurs and small businesses to reach customers on the go. With billions of smartphone users worldwide, mobile apps provide a massive opportunity for entrepreneurs and small businesses to connect with potential customers.

Mobile apps like Shopify, Etsy, and eBay allow entrepreneurs and small businesses to manage their online stores on the go. These apps offer features like product listings, order management, and customer support, making it easy for entrepreneurs and small businesses to stay on top of their eCommerce operations.

If you operate your own WordPress site, ensuring it is compatible with mobile devices is essential for reaching online shoppers. If you utilize web hosting services, their IT experts can help optimize your mobile site and ensure it runs efficiently for all online shoppers.

Artificial Intelligence

Artificial intelligence (AI) has the potential to revolutionize the eCommerce marketplace by providing entrepreneurs and small businesses with valuable insights into customer behavior. AI-powered tools can help entrepreneurs and small companies optimize online stores by analyzing data and providing recommendations.

For example, AI-powered chatbots can provide customer support 24/7, reducing the workload on entrepreneurs and small businesses. AI-powered product recommendations can also help increase sales by suggesting products that customers will likely purchase based on their browsing and purchase history.

Additionally, AI-powered tools can help entrepreneurs and small businesses optimize their advertising campaigns. By analyzing customer behavior and ad performance data, AI can provide insights that help entrepreneurs and small businesses make data-driven decisions and improve their return on investment.

Start Your Online Store Today

Technology has transformed the eCommerce marketplace, making it more accessible to entrepreneurs and small businesses than ever before. With the help of website builders, hosting for WordPress, social media marketing, eCommerce platforms, mobile apps, and artificial intelligence, entrepreneurs and small businesses can start and run successful online businesses with minimal technical skills and resources.

However, it is essential to note that technology is not a panacea for all eCommerce challenges. Entrepreneurs and small businesses still need a solid business plan, a clear understanding of their target audience, and a strong commitment to providing high-quality products and services.

That said, the accessibility and affordability of technology have democratized the eCommerce marketplace, making it possible for anyone with an idea and the determination to succeed to start and operate a successful online business. So, if you have been thinking about starting an eCommerce business, there has never been a better time to get started!